Adapt the brief, not just the words.
Use your regional assets as a starting point, then shape Korean product messages, formats and publishing plans around the local audience.
A team that makes the content and operates the channels.
44Owned regional channels in Korea
11.94MCombined Instagram & Facebook followers
62.3MContent views in the reported 60-day period
836Content pieces in the same period
Source: JBSQUARE Korean website, checked November 13, 2026. Follower counts include overlap across channels and platforms. Views and content totals refer to the source's reported 60-day period, not a live rolling dashboard.
01 SINGAPORE TEAMS / KOREAN EXECUTION
Keep the regional strategy.
Build the Korean execution.
Regional campaigns need clear local ownership. We help Singapore-based brand and marketing teams turn a Korean brief into practical content, channel choices, approvals and reporting.
Make responsibilities clear.
Agree on who provides assets, who approves Korean copy, which channels publish and what the project report covers before production starts.
Bring local response back to the team.
Review content views, interactions and traffic within the agreed scope, so the Singapore team has evidence for its next Korean campaign.
02 Owned regional media
Put your brand in the places
your Korean customers live.
A Singapore brand or regional headquarters may be planning an initial Korean test, a retail activation or ongoing local content. We select owned Korean channels around that brief and the actual sales footprint.
Seoul / FOOD & LIFESTYLESeoul Life서울라이프
Local food, lifestyle and places-to-go content connecting brands with people in the city.
View official account @seoul_life___ ↗
Daejeon / FOOD & LIFESTYLEDaejeon Life대전라이프
Local food, lifestyle and places-to-go content connecting brands with people in the city.
View official account @hungry_dj ↗
Cheongju / FOOD & LIFESTYLECheongju Food청주맛집
Local food, lifestyle and places-to-go content connecting brands with people in the city.
View official account @cjtaste_ ↗03 theFI / Our data work
Show the thinking
behind the content.
Compare public posts, topics and viewing patterns with theFI. Use real examples to explain creator choices and creative direction.
9,880 accounts and 368,332 posts collected across all tracked countries and periods, checked November 13, 2026. These are analyzed accounts, not contracted creators.
HOW WE WORK
A shared brief.
A clear Korean delivery plan.
Align the regional brief
Share brand assets, Korean sales coverage, campaign goals and approval owners.
Agree on local delivery
Define Korean content, channels, publication timing and report measures.
Coordinate execution
Produce, review and publish through a clear local approval workflow.
Share the learning
Summarise the agreed performance measures and recommendations for the next brief.
Give your Korean campaign a local team.
Tell us your product, sales footprint and timing. We will scope the Korean marketing work with you.